Executive Group MN, Market Busting Survey, How Customer Centric Are We

Market Busting Survey
Event Calendar

02/02/2012

How Customer Centric Are We?

Questions

Select the answer column that best describes your organization relative to each of the following questions.

	Rarely	Sometimes	Half the time	Most of the time	Almost Always
We segment our customer base.
Our vision, strategy and goals are discussed with all employees.
Our vision, strategy and goals are clear throughout the organization.
Our company is recognized as the preeminent supplier of at least one of our offerings.
We turn down business that is outside of our core competency.
We get our business by strategically and proactively focusing on a few customer segments.
Our executive team meets with our key customers to identify shifts in their trends, new products, vision, strategy, challenges, etc.
After we meet with our customers, we refine/develop unique skills, activities and/or systems to improve the value of our offerings to them.
We understand the problems and challenges our customers face in running their business (not necessarily related to our offerings).
We understand how our customers compete in their marketplace.
We understand our customers' cost structure and how they make money.
Our company has a clear understanding of what our customers do and don't value.
What we know about our customers comes from unfiltered information that is personally gathered by our executive team.
Our organization clearly understands the different customer segments in the marketplace.
We are satisfied with the information we have to run our business.
Our customers believe we are key to their success.
Our company competes on best total solution.
Our company competes on price.
Our company competes on best products.
Our customers are becoming more demanding.
Developing personal relationships is key to getting customers and business.
Focusing on producing and delivering our offerings at the lowest possible cost is a top priority.
There is a certain amount of business that we deserve/expect to get.
Score: 0

Results
84 - 92	Excellent – You are using a "top 5%" customer centric business model
74 - 83	Good – You are getting close to customer centric
64 - 73	Fair – Don't stop now, things are just starting to roll!
54 - 63	Challenged – You are having difficulty competing and growing.
Below 54	Need Help – Your customers are changing faster than you are