Monthly Forums
Monthly CEO Forums
Explore problems, opportunities and sensitive issues that may be
inappropriate or premature to discuss within your own company.
You'll receive the perspectives of practicing professionals, and
you are not obligated to take their advice... unless you want
to!
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Forums are small group meetings at member facilities where discussions take place in a more personal, in-depth, atmosphere. Forums typically meet 11 months per year and allow members to experience the inner practices of other organizations through on-site visits. These meetings are where the rubber meets the road and breakthrough conversations provide the perspective and support to make game changing decisions...or just pick up a quick money making tip! |
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Business Academy Workshops
The Marketing Busting Series -
Market Busting Workshops are designed to teach your
leadership team how to create an unbeatable customer
experience process while giving you the time to build
it.
Market Busting Workshops consist of four half-day sessions and are included in your Executive Group membership.
Together, you and your team will learn the approach used by Proctor and Gamble, General Mills and other Fortune 100 companies to get into the mindset and world of your target customers so you can design a superior solution with superior margins. The value of this executive development series alone will justify your entire membership!
The Culture Busting Series -
Few entrepreneurs started their companies out of a burning desire to hire and manage employees...We all know that a vibrant and productive culture can be a huge advantage in the marketplace, but it often gets the back burner to more urgent (though less imortant) issues.
To help bridge that gap we've created a three session series that will help you clarify or affirm you company's core values, purpose and vision in a language that attracts and retains A players. We'll also provide you with a culture audit survey and help you interpret the results. From there you'll have the information you need to develop a communication and debriefing plan as well as a framework for prioritizing your top initiatives for improvement. We'll help you evaluate the leadership and supervisory practices that have the biggest impact on your work environment and we'll leave you with a practical plan for developing your leadership.
None of us went to culture school and yet it is the 24/7 training program that never sleeps. Whether you use these workshops to help you win the Twin Cities Best Places to Work Award or whether you simply use them to ensure you are taking advantage of best practices to create a more happy and productive workplace, we promise you'll get a lot of value out of the experience. (These workshops are all included in your Executive Group membership at no aditional cost!)
The Sales Busting Series -
How would the world be different if you had a customer acquisition
process that allowed you to manufacture a customer
on demand? What if you could become
indispensable to your customers?
This series (also included in your membership) begins by identifying the few AAA prospects who could change your business and who are pre-disposed to put a higher value on your offering. Then we exchange your positioning statement, your elevator speeches and your glossy collateral for a psychologically provocative value proposition.
We help your team design a visual differentiator, dollarize your benefits and build a campaign to reach the decision-maker who can get your deal done. We even have a segment on proposal writing. All in all, we are very excited about sharing this process with you and believe you will want to go through it again and again as you target key customer segments for each of your offerings.
The Strategy Busting Series -
Many business owners spend too small a percentage of
their time on strategic initiatives to change the
game on their competitors or to make themselves
indispensable to their customers. More often than not their
approach to strategy is to set incremental goals for increasing
sales or reducing costs that don't improve their value in the eyes
of their customers.
Strategy Busting gives your leaders a high level view of your
industry and the trends that are reshaping your marketplace.
We'll engage your team in exercises to expose the biggest
game-changing opportunities and to explore the most pertinent
questions that apply to your unique situation. The goal is to
identify where your customers' needs are heading and (if you decide
to) plot an intercept course that puts you in the best position to
profit from the change. This process leaves you and your team with
immediate insights for improving your margins, your sales and
recurring revenues.
If you're the kind of leader who believes your company is
perfectly designed to give it the results you currently experience,
you will love the clarity these workshops provide about how to
eliminate your biggest constraints to growth.
Calendar and special events - 2011 Calendar