Market Busting Workshops 2008

Below you will find the schedule for our continuing series of Market Busting workshops. I created these workshops because I saw so many members struggling to implement the market leading ideas we generate together. I believe a big part of the time the problem lies with our schedules. We are so busy reacting to the rush of issues we face each day that the longer term, strategic moves get pushed back again and again. These Market Busting workshops are pre-scheduled, pre-planned and expertly facilitated. All you need to do is put them in your calendar and show up. These workshops give you a way to consistently work on your business and to get your staff all marching to the same drum beat.

As an Executive Group Gold Member you are welcome and encouraged to attend these workshops with your key staff people. These three hour work out sessions are designed to both teach your team the classic components of designing an unbeatable market strategy and give you the time to build it. These sessions will be fast paced and highly focused. No frills, very little philosophy; just lots of roll up your sleeves and get the strategy on paper. Whenever appropriate you will be guided to selected articles or tools that will help you deepen your knowledge and help your team be even more productive. I believe these workshops alone can justify your entire Executive Group membership.

We will repeat each workshop so there are actually two 6-month cycles each year. I encourage you to attend both cycles and simply select a different product or service offering to run through the methodology.

• Session 3 is scheduled for January 24, 2008
• Session 4 is scheduled for March 6, 2008

• Session 1 is scheduled for April 3
• Session 2 is scheduled for June 5
• Session 3 is scheduled for July 10
• Session 4 is scheduled for September 25

• Session 1 is scheduled for October 23
• Session 2 is scheduled for December 4

All sessions run from 8 am - 11:30 am and will be held at the Midland Hills Country Club. Advance registration is required to ensure we have a room large enough to accommodate you. These workshops are included in your Gold membership and there are no additional fees to attend them with your staff.

Session 1 is focused on creating or transforming your customer's experience to make you the only/best choice. Through a process that puts you in control of what your customer is feeling about you and your offering we help you determine your ability to dominate each market you choose to enter. We'll explore specific methods to dramatically improve positives, infuse your offering with empathy or eliminate complexity.

Session 2 takes your findings from the first session and puts them through a process to see if you can fundamentally change your offering in a way that changes the game entirely. Whether it is radically changing your unit of value, your cash flow velocity, your customer's productivity or profitability or other market busting criteria, you and your team will be given the thinking tools you need to ask a different question and get a different answer about how to compete.

Session 3 will guide you to take the findings from the first two sessions and develop a comprehensive strategy for market leadership. Too often companies work on a strategic plan to grow a strategically weak concept. By vetting out your offerings first you are now ready to maximize your business model and dominate your market. We will help you and your team identify exactly what you need to do to successfully make your vision a reality.

Session 4 is the critical link between concept and results. This session focuses on your execution plan. But don't be fooled, we're not stopping at a business plan level. We will be aligning the activities of leaders, managers, vendors and employees into a comprehensive plan that moves your entire company toward your vision of enduring success.

Click here to fill out our market busting survey.